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Design your email - Rows

Julia Walther Updated by Julia Walther

In this article, you will find all the important information about the “Rows” section of our dynamic email builder.

A row is a structural element that can hold various content blocks such as text, images or buttons. It helps to organize content logically and create a clear layout.

You can arrange several columns in a row to create flexible designs. Each row can be customized to keep your email design visually appealing and functional.

Structure of a row

Each row consists of:

  • Columns: A row can contain one or more columns (e.g. a single wide column or two columns of the same size next to each other).
  • Background & Colors: Each row can have its own background color or image.
  • Spacing & borders: Padding and margin help to align the content visually harmoniously.

What are rows important for?

  • Flexible layout: Content can be arranged in different columns.
  • Structure & readability: Well-organized rows improve the user experience.
  • Design consistency: Each row can be designed uniformly or individually.
  • Mobile optimization: Rows automatically adapt to mobile devices, but can be adjusted manually.

Individual design of rows

  • Background images and colors for visual differentiation
  • Spacing & padding for a clean structure
  • Column customization for more layout flexibility
  • Adaptation to different devices (desktop & mobile)

Usage of rows

In our email builder, you will find ready-made lines that you can populate directly.

You also have the option of using “empty” lines, which you can then fill with content yourself.

Here are a few common uses of lines in email designs:

Row type

Usage

Example

Single column

Text or large image

Headline and introduction for your event

Two columns

Text left, image right

Presentation of your event

Three columns

Icons side by side

Social Media informationen

Nested columns

Complex layouts

Multi-level content

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Design your email - Content

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