Guest-Links and Token: Efficient Event Communication

Julia Walther Updated by Julia Walther

Guest-Links and Tokens allow you to optimize communication with your guests. With just one click, guests can perform important actions, while personalized content enhances the relevance and impact of your emails. It’s important to understand which links are required or not allowed for each email type to ensure smooth communication.

What are Guest-Links?

Guest-Links are clickable links that allow guests to perform specific actions directly. These links are embedded in emails or on web pages and are personalized for each guest. Here are some common actions triggered by Guest-Links:

  • Registration via form / edit participation {{guest.invitationEditUrl}}
    Guests can register for the event or edit their previous response.
  • Direct confirmation {{guest.invitationAcceptUrl}}
    Guests can confirm their participation.
  • Direct decline {{guest.invitationDeclineUrl}}
    Guests can cancel their participation.
  • Access to the virtual event platform (VEP) {{guest.virtualEventUrl}}
    Guests are forwarded directly to the event platform.
  • QR code for the guest {{guest.ticketQrCodeUrl}}
    Integration of the ticket code belonging to the guest via QR code.
  • Download tickets {{guest.walletUrl}}
    Guests can download their personalized tickets, wallet passes or PDF tickets.
  • Add event to calendar {{guest.iCalUrl}}
    Guests can add the event directly to their calendar.

What are Tokens?

Tokens, also known as placeholders, allow you to automatically insert specific event or guest data into emails or web pages. These placeholders adjust email content to each guest individually. Common Tokens include:

  • Guest name: Automatically inserts the guest's name.
  • Event details: Includes the event location, date, and time.
  • RSVP status: Provides information on whether the guest has confirmed or declined attendance.

Using Tokens ensures that each communication is relevant and tailored to the recipient.

Certain email types require specific Guest-Links to be included for the emails to be sent correctly. Other links are optional or may not be included at all. Here is an overview:

Email type

Required guest-links

Optional guest-links

Prohibited guest-links

Save the Date

  • Unsubscribe
  • Edit invitation
  • Accept invitation
  • Decline invitation
  • Calendar
  • VEP
  • Ticket URL
  • Wallet
  • PDF ticket

Invitation

  • Unsubscribe
  • Accept invitation
    OR
  • Edit invitation
  • Decline invitation
  • Calendar
  • VEP
  • Ticket URL
  • Wallet
  • PDF ticket

Invitation reminder

  • Unsubscribe
  • Accept invitation
    OR
  • Edit invitation
  • Decline invitation
  • Calendar
  • VEP
  • Ticket URL
  • Wallet
  • PDF ticket

Confirmation and

automatic confirmation

  • Unsubscribe
  • Edit invitation
  • Decline invitation
  • Ticket URL
  • Wallet
  • PDF
  • Calendar
  • VEP
  • Accept invitation

Reminder for Confirmed Guests

  • Unsubscribe
  • Edit invitation
  • Decline invitation
  • Ticket URL
  • Wallet
  • PDF
  • Calendar
  • VEP
  • Accept invitation

Custom Emails

  • Unsubscribe
  • Edit invitation
  • Accept invitation
  • Decline invitation
  • Calendar
  • VEP
  • Ticket URL
  • Wallet
  • PDF ticket

Required Guest-Links: These links must be included in the email to enable sending and ensure the intended function.

Optional Guest-Links: These links can be added to the email depending on the needs, but they are not mandatory.

Prohibited Guest-Links: These links must not be included in the email, as they don’t align with the email’s purpose

Conclusion

Guest-Links and Tokens increase the efficiency and relevance of event communication. Correctly using Guest-Links in the different email types ensures smooth interaction for your guests and tailored communication to their specific needs.

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