Table of Contents

Legal notice and privacy policy

Ingo Updated by Ingo

This article once again points out your duties to provide information on the Internet and urgently recommends that you use and integrate your imprint and your company's data protection declaration independently so that all legal requirements for the appearance of your websites and e-mails created with Sweap are complied with.

Please note that you are responsible for the content of your e-mails and web pages created with Sweap. Sweap provides you with professional software, but as a client you are responsible for the content. 
With the Sweap web pages and e-mail generator, the integration of your imprint and a privacy policy of your company is simple and straightforward. You can insert a link within the footer. You can find out how here. Please also remember to include Sweap in your privacy policy.

The imprint obligation

According to, an estimated 90% of all websites and blogs are subject to the imprint obligation according to § 5 of the Telemedia Act (TMG) and § 55 of the Interstate Broadcasting Treaty (RStV). This imprint obligation, also known as provider identification, is intended to guarantee the Internet user the highest possible level of transparency, because it communicates information about the provider of the service (e.g. the opened website), which makes it easier for the Internet user to initiate possible legal proceedings against the responsible party in the event of a dispute. 

All telemedia, also called telemedia services, are subject to an imprint obligation. Therefore it can be said in a simplified way that only purely private or purely family websites can be excluded from the imprint obligation. But here, too, caution is required, because as soon as, for example, advertising banners appear on the website, the imprint obligation can be demanded there as well, since the site is then no longer understood as purely private. 

You will find information on which details are obligatory in your imprint, for example in this article from the Federal Ministry of Justice and Consumer Protection.

The data protection

The DSGVO, which came into force in 2018 and provides for the legally unobjectionable collection and use of personal data, has now become an established term for everyone. You can read more information about the DSGVO and Sweap in this article.

A data protection declaration shows how personal data is collected and managed. The comprehensible, transparent and easily accessible declaration on data protection is laid down as binding in Art.12 ff.DSGVO.

Art. 13 DSGVO regulates which information must be communicated.

Information about what should be included in a data protection declaration can be found in the article by the Wiesbaden Chamber of Commerce and Industry.


The following articles served as a literature basis for this FAQ article and can be used as further reading: 

How did we do?

Linking emails and websites in Sweap