Sweap set up for admins
Administrator's guide to setting up your account
General account settings
The event tags - creation and usage
Create guest fields for your account
Adding deletion rules to automatically delete guest data
Set up templates
User roles and permissions
Default user roles in Sweap
Access rights and configuration of standard user roles
User permissions and their functions in Sweap
Setting up new users
Roles and permissions
API and publishing package function
Implementing the event overview page within your website
Implementing the event overview page in an IHK24 website
Import of distributors with EVA
Import groups and committees from EVA master data
Sweap app and devices for check-in
Set up domain and e-mail address
Getting started with Sweap - Basics
Event overview and dashboard
Basic structure of the event overview
The action field and its functions
The calendar view for your events
The event dashboard - overview
Create a new event
Using time zones in Sweap
Duplicate an event to use it as a template
The preview mode for creating e-mails or webpages
Using the correct image sizes
Create text with the HTML-Editor
Customize headlines and text with HTML
Linking emails and websites in Sweap
Support and data protection at Sweap
Data tracking with Sweap
Questions about security & data protection
Send your feedback about Sweap
Search and filter functions
The search function in Sweap
Using the filter function in Sweap
Timely filtering of acceptances and declines
Trainings, online webinars and updates
Create and manage contacts and guests
Create and manage contacts
Manage attributes for guests and divisions
Create and import guest information
Add guests to your list
The guest import with Excel
Edit guest information and change the status manually
The guest source: an indicator of success for your communication
Postal mail invitation and QR code
Setting up and sending e-mails
The guest salutation
Create guest salutation with our salutation assistent
Use your own salutation form in your e-mails
The email types and their use
The different types of email templates
The Email template LA LUNA
E-mail builder: creating e-mails
Configure emails - set up an invitation email
Call to Action Button withinin emails
Create mails more efficient with using the duplicating function
Insert links for virtual events into e-mails
Insert stock photos into emails
Send a test e-mail
Font types in emails
Troubleshooting for E-Mails
Opt in states and bounces
Reduce spam probability of e-mails
Display images correctly in my email
Delivery notification and bounces in the e-mail log
Basics for the successful delivery of e-mails
Tracking email opening rates
Important information about blocked e-mail addresses - status "mailjet: preblocked
Sending out e-mails
Registration pages & Virtual event platform pages
Virtual Event Platform
Creating websites with the website builder
Templates for your webpage
Contents and modules of a website
Texts, colours and design for the registration page
Registration settings and automatically closed registration
Embed your own font in Sweap
CSS & Java Scripts for website customisation
Header and footer within a website
Publish events on your own website
Font types in websites
Setting up the registration form
Configuration of a registration form
Add a checkbox with URL to the registration form
Show and hide form fields
Enter accompanying persons (registration form)
Integrations and modules for the Virtual Event Platform
Operate and monitor events with Sweap
Event status and the stages of your events
Postponing and cancellations of events
The confirmation status from guests
Sweap guestlist app and check-in
Updated by Ingo
When sending e-mails, it is very important that your customers receive the e-mails sent - such as an invitation to an event or a subsequent confirmation e-mail with the corresponding QR code - in perfect condition.
But we all know the dilemma from our own e-mail inboxes: Every day dozens of e-mails reach us, often declared as spam by e-mail clients ts, even though they are not spam. If an e-mail is declared as spam, it often ends up directly in the spam folder and not in the actual inbox. As a result, "spam e-mails" are often not even opened or read by your customers.
Unfortunately, it is not possible to define the criteria in such a way that your e-mails are one hundred percent not classified as spam by your customers' e-mail clients. However, there are certain parameters that should be considered in order to reduce the classification of your e-mails as spam as much as possible. The subject line, the preheader, attachments of your e-mails, images, but also the sender authentication and the sender reputation (quality of the e-mail platform) play an important role.
Below we have compiled some criteria for you, with the support of Mailjet.
- Avoid terms that could be classified as spam words by your e-mail client. Often these are expressions that are intended to motivate a particular action, such as financial promises, gambling or dating offers ("free", "gift", "sale", "cash", "bill", "health", etc.).
- Do not use full capitalization of all content in the subject line, preheader text, or main text and try to keep the number of words printed in red or bold as low as possible. Also, the use of several exclamation or question marks in a row or of symbols such as "€", "$", "@", etc. should be kept to a minimum.
- The subject line of your e-mails should not be too long, ideally it should contain 35 to 50 characters. Subject lines that are too long will be marked as spam faster by the email client.
- Do not use web-based email sender addresses such as email@example.com, but always use domain-specific sender names that are linked to your website or can be associated with your company or the relevant event. The linked website (in this case the registration page for the event) should be active and reachable, otherwise the email could be considered suspicious. Ideally, the mailing email address should be added to your guests' contact list. This is especially recommended for guests you want to invite to your events on a regular basis.
- Do not use bought, borrowed or copied contact lists from third parties, but maintain your own customer distribution list by asking for e-mail addresses when you register on your website. Update and clean up your list regularly, focus on those customers who are most interested in your events and therefore in your company's e-mails or newsletter. It is also recommended to use the double opt-in procedure, which is also offered by Sweap. These measures can help to increase the reputation of your mailing list and thus reduce the probability of spam.
- If you regularly send e-mails to the same guest base, it is recommended that you have the sender's e-mail address added to your guests' contact list.
- Find a good mix between images and text information. Our Sweap e-mail templates will help you do this. An e-mail containing only one large image file is more likely to be classified as spam.
- Avoid attachments in your e-mails, as they are often suspected to contain viruses. Instead, add "click here" links that take the email recipient directly to the file or article on your website. However, these should be used minimally in an email. Here, too, we support you with the e-mail templates from Sweap. This allows you to quickly and easily insert acceptance and rejection buttons in an invitation e-mail, which will forward your guests directly to the event for feedback. Alternatively, it is also possible to insert a button "Direct acceptance" or "Direct rejection" via Sweap. In this case, your guests will not be redirected to the registration form and the feedback page, but will confirm their participation or cancellation directly.
- Send the content for which your customers have registered. Non-relevant content can be quickly marked as spam by the clients of the e-mail recipients. Furthermore, the more people open your e-mails, the better your sender reputation will be.
- Take care to avoid spelling mistakes within your e-mails.